Global Strategic Management

Conduct a strategic assessment of the overall global competitive environment and consider how an organization can leverage resources, capabilities, and preferential entry modes to create competitive advantages when entering a foreign market. As part of the final assessment of global strategy, you’ll take part either virtually or in-person in an international trip, visiting one to two foreign locations to experience local business culture. You’ll use theoretical knowledge to assess the strategy of an international organization in an applied cultural context. 

You will learn how to… 

• Analyze the global competitive environment and evaluate the potential for a foreign market entry, taking into account the organization's resources, capabilities, and preferred entry modes to develop a comprehensive market entry strategy. 
• Apply strategic frameworks and models to assess the strategic direction of an international organization and its competitive position in a diverse cultural context. 
• Develop and present effective strategies for leveraging organizational resources and capabilities to create competitive advantages and achieve sustainable growth in a foreign market. 
• Evaluate the impact of cultural differences on international business operations and develop strategies for managing cultural diversity to achieve organizational goals. 
• Use case studies and real-world examples to demonstrate how organizations can adapt and evolve their strategies to stay competitive in the dynamic global business environment. 

And learn the skills connected to careers including… 

Global Marketing Strategist, Global Marketing Manager, Market Research Analyst, International Brand Manager, Business Development Manager, International Marketing Executive, Global Campaigns Manager, Global Market Research Executive 

To study this course, you will need… 

• access to a working PC or laptop 
• fast, reliable Internet