Price Per Course$500
Set yourself up for marketing success. Gain the digital know-how to excel in marketing with UCC’s 100% online MBA in Digital Marketing
The University of the Commonwealth Caribbean’s (UCC) 100% online MBA in Digital Marketing will deepen your knowledge of economics, cost-based decision making, corporate financial management, operations, marketing strategy, organizational management, corporate planning and more. You will apply the theories learned in the digital classroom to real-world workplace challenges, learn to collaborate and work effectively in teams across and within functional areas, enhance your communication skills, sharpen your critical and analytical thinking, deepen your ethical decision-making in business contexts, and proactively anticipate rapidly changing business challenges in a global economy.
The digital marketing specialization comprises three courses designed to equip you with the knowledge, skills, and tools needed to use marketing tools on digital platforms to promote a product or service for increasing an organization’s customer base. You will learn about digital marketing strategies, search engine marketing, and how to develop content; the commercial and social context behind digital marketing; building effective relationships with customers through social media, and how to apply the key building blocks of successful digital strategies.
UCC also offers you the choice to customize your MBA in Digital Marketing by taking either a research or applied pathway. If you intend to pursue a doctoral degree, the research pathway is often the best choice.
You’ll learn how to…
- Retrieve, visualize, analyze, and apply digital marketing data to real-world scenarios for marketing strategy.
- Select and implement the appropriate tools and techniques to support specific digital campaigns and experiences in line with digital marketing best practice.
- Develop effective metrics and KPIs to evaluate and optimize the performance of digital campaigns and experiences.
- Design and implement a social media marketing strategy integrated into a business’s overall market strategy.
- Evaluate, compare, and select the appropriate social media marketing tools and platforms in line with business goals and target audiences.
- Examine and analyze digital marketing tactics, including social media, email marketing, and websites, and use data analysis and measurement to optimize their performance.
And elevate your skills and career…
Digital roles in marketing are among the fastest growing in the industry — it’s a rewarding career route. Develop your ability to analyze, evaluate and manage market opportunities to grow your career in roles such as:
- Marketing Manager
- Digital Marketing Specialist
- Business Development Manager
- Account Executive
- Business Analyst
With a program designed for your needs…
This program is ideal for busy working professionals looking for a new career path in digital marketing. Course content is aligned to the business and management skills sought by today’s employers and combined with specialized learning around audiences and competitive environments, how to effectively use digital tools and channels and more.
All your studies are completely online and self-paced, so you can balance your learning alongside work, family, and social commitments.
Business strategy consists of the theories, concepts, and methods top and middle-level managers can use to ensure the profitable and long-term growth of their organizations. Strategy helps general managers (as opposed to functional managers whose responsibilities focus on one function such as finance, production, marketing, human resources, IT, etc.), make better decisions to improve the competitive position of their organization in the long run and create value for its key stakeholders.
Gain a perspective on organizations, both within and outside of the for-profit business world. Strategic analysis and managerial thinking applies to organizations regardless of their activities, for or not-for-profit orientation, governance structure, geographic locations, size, etc. You’ll examine the main theories, concepts, and models of strategic analysis and their role in management practice.
Examine the critical financial fundamentals necessary for managing an organization's operational activities and achieving its strategic goals. You’ll learn about the time value of money, investing in various instruments, making critical decisions regarding capital expenditures, and various methods for successfully capitalizing the firm. Managing critical cash flows and allocation of financial assets are also discussed in detail from a managerial perspective.
Explore a wide range of economic concepts, theories and analytical techniques and key economic fundamentals. You will learn about the supply and demand model – the fundamental market model where trade-offs and choices are considered by comparing benefits and costs. Product and market structures, including perfectly competitive, monopolistically competitive, oligopolies, and monopolies, are also analyzed at the firm level.
Macroeconomic issues of fiscal and monetary policy are explored at an aggregate level. Finally, you’ll gain an understanding of selected topics in international trade, financial markets, economic growth, and positive and negative externalities.
Many business decisions throughout every level of an organization are based on the information found in the company’s financial statements. Explore how small and large process changes can increase organizational efficiency and profits through analyzing financial statement information. You’ll also examine how decisions made about capital projects, long-term investments, and a company’s risk aversion impact the bottom line.
Examine the skills and characteristics necessary to be an effective leader. You’ll learn how to apply leadership skills during change and in multicultural and diverse environments. The common thread throughout the course will be leading with strong managerial ethics, emotional intelligence, and reflective leadership. You’ll also examine the relationship between contemporary leadership issues and classical leadership theory.
Explore the design and implementation of the best combination of marketing efforts to carry out an organization's strategy in its target markets. You’ll develop an understanding of how an organization can benefit by creating and delivering value to its customers, and stakeholders, and the skills in applying the analytical concepts and tools of marketing to such decisions as segmentation and targeting, branding, pricing, distribution, and promotion.
Gain a deep understanding of operations management and how it is critical to your success in any field, from consulting to entrepreneurship to general management. You’ll explore the major problems and decision processes of operations management such as operations strategy, process and capacity planning, facilities planning, aggregate planning, materials planning, and quality planning.
Modern business is conducted by economic organizations in a highly competitive market environment. Managers often make decisions under severe time pressure without sufficient information. Ethical decision making in business cannot be considered apart from the complexity and uncertainty of actual situations. Therefore, the focus of the course is on ethical questions from the point of view of the practicing manager, with the aim of making ethical decisions that are consistent with effective corporate management.
Develop your understanding of theoretical and practical insights and developments in the fields of business ethics and sustainable business and learn the principles, practices, and ethical concerns/challenges organizations face in their daily operations. You will also gain an understanding of the theoretical basis of business ethics: stakeholder-theory, theories of responsibility and normative ethical theory, as well as intercultural ethics.
Conduct a strategic assessment of the overall global competitive environment and consider how an organization can leverage resources, capabilities, and preferential entry modes to create competitive advantages when entering a foreign market. As part of the final assessment of global strategy, you’ll take part either virtually or in-person in an international trip, visiting one to two foreign locations to experience local business culture. You’ll use theoretical knowledge to assess the strategy of an international organization in an applied cultural context.
People are an organization’s most valuable resource. The quality of an organization’s talent is perhaps the single most important resource contributing to its profitability and or viability. Leaders and managers within the contemporary organizational context appreciate that a critical source of competitive advantage comes from the effective management of human resources. Product designs or service processes, creative marketing strategies, while critical, are not considered sufficient to deliver sustainable competitive advantage.
Academics, policy makers and practitioners are thus paying greater attention to work force issues. Managing human resources is as much a science as it is an art; it represents the combination of the application of scientific principles and practices, and, the application of personal characteristics. The human resource function exists within the organization in order to support the achievement of the organization’s strategic imperatives.
Examine the key concepts of social media marketing and how to incorporate social media into your strategic business plans. You’ll learn how to create a social media marketing plan and how to incorporate it into your overall business objectives. You will also investigate the various social media marketing tools available and determine which ones are the best fit for your goals. Finally, you'll learn how to measure your social media initiatives and how to leverage the data to build better strategies.
Develop your theoretical understanding of the internet marketplace, and the necessary skills to perform daily digital marketing functions. Furthermore, you’ll develop the knowledge required to improve a firm’s online presence. Finally, you’ll practice concepts such as A/B testing, Conversion Rate Optimization, conducting key word research and building marketing strategies.
Explore the key concepts, principles, and best practices of digital marketing analytics. You’ll examine the best methods for obtaining, analyzing, and presenting insightful digital data to influence consumer behavior and support digital marketing strategy. You’ll also learn how digital analytics assists strategic planning in various digital channels with a particular focus on websites, mobile applications, email marketing, social media, and other digital mediums.
Develop your understanding of research in general and business. You’ll address both academic business research and business consultancy research and examine the concepts and theories underlying research, as well as the practice of research.
This course has an applied focus. Your readings and assignments are designed to identify a feasible research topic and develop a research proposal for academic business or business consultancy research. You will examine how research problems and questions may be identified, and the process of achieving thoughtful, effective, and efficient research design. You will also investigate the importance of the literature review and how it can be carried out for optimal effectiveness in research.
Learn the research methodologies and methods, as well as the techniques of the research process as applied to business, whether as a business consultant or as an academic researcher. You will also study the philosophical and epistemological assumptions underpinning the research approaches and methodologies, as well as their role in determining the design and implementation of the research. Finally, you will also gain an understanding of the ethical aspects of research and consultancy.
For entry into this program you will need…
- An accredited bachelor’s degree
- UCC Global teaches all programs and courses in English. Applicants whose most recent education was not in English will need to demonstrate English language proficiency by completing an approved English language test such as the Test of English as a Foreign Language (TOEFL). Both TOEFL Paper-based (PBT) and TOEFL Internet-based (IBT) are accepted.
Accelerate your career in your own time. Enroll now to get started today.