NEXT START DATE: 20 February 2023
    CREDITS: 120
  • FEES
    FEES $2,240 USD PER

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Learn how to excel in marketing

Businesses require creative marketing professionals to understand the dynamics of a competitive economy. Develop your skills with a BSc Marketing from UCC – an ASIC Premier Institution.


On this degree, you will learn how to identify consumer needs and develop messages which sell a product or service. You will also be equipped with the skills necessary to reach a target audience effectively, and will develop an understanding of an integrative marketing approach.

What you'll learn

This degree has been created with business needs in mind, and aims to develop marketing professionals that will excel in the modern world of work.

You will learn essential skills needed for success in marketing, such as intiuition, logic, creativity, and well developed analytical skills.

Develop the skills needed to thrive as a marketing professional in the modern workplace

Hone your creative and analytical skills to develop successful, integrative marketing campaigns

Gain key communication skills, needed to communicate internally with stakeholders and externally with target audiences


Alongside the core modules below, throughout your degree you will also choose one additional elective module to study from other bachelor's programmes.
Modules 1 - 20

Modules 21 - 39

Academic Writing I

This is a writing course focusing on expository writings. Basic editing principles are covered and applied to all writing. Selected essays are read and examined as examples of the expository styles to improve critical reading skills, grammar skills, and essay writing. Research techniques and documentation are also emphasised as methods to enhance writing.

Computer Information Systems

This introductory course provides the necessary background for understanding the role of information systems in organisations and for using computer tools and technology in solving business problems. The main concepts covered include: types and categories of computers; software and hardware components; storage; computer networks; and operating systems, with an emphasis on analysing problems and creating solutions. In the practical section of the course, you will gain hands-on experience using Office productivity tools.

Introduction to Business Administration

This course will introduce you to the fundamental principles of business administration. It examines the factors that lead towards the successful administration of a business, and the leadership skills and behaviours necessary for achieving organisational goals and objectives. It is designed to examine modern management challenges organisations face, and provides an explanation of various types of planning and decision-making tools that can aid in attaining success. The course will cover both the traditional and current thinking relating to management concepts and theories. Additionally, the course is structured to increase your knowledge of the fundamentals of organising, influencing, communication, motivation and human resource management.

Introduction to Sociology

This introductory course seeks to provide an overview of sociology as a discipline. It lays the foundation for you to apply the various theoretical perspectives to contemporary social problems, especially relating to the world of work.

Financial Accounting

This course seeks to provide you with the capacity to indulge in professional accounting work. It is particularly important for students who intend to continue with further accounting studies. The aim is to provide you with the requisite financial accounting skills necessary for progress in personal and private business. This course will form the bridge for studies in modules such as Cost Accounting, Management Accounting and Financial Management.

Introduction to Psychology

This introductory course in psychology is designed to give you a basic understanding of human behaviour. You will learn the major psychological theories that will allow you to explain and predict human behaviour. The emphasis will be on examining your behaviour and the behaviour of others within an organisational context.

Principles of Microeconomics

This course introduces you to basic microeconomic principles. It also provides an understanding of how prices are formed in markets, how markets function, the behaviour of individual buyers and sellers, models of decision making for individuals and companies and the application of basic economic theories to real-life situations and problems.

Academic Writing II

This module is an introduction to the analysis of critical thinking. The module aims to impart a skill in the ability to recognise and to construct common types of cogent and non-cogent reasoning in a structured and written way.

Public Speaking

The course is designed to integrate theory and practice in preparing professionals for public speaking assignments. You will be provided with the opportunity to develop skills in the preparation and delivery of speeches for specific types of professional occasions.

Principles of Marketing

The aim of this course is to enable you to understand how to develop a marketing plan for new ventures. The skills and knowledge learnt will enable you to identify which marketing techniques and theories are most suitable for new ventures, whether they are for creating a new business or within an existing organisation. This course examines the theory and practice of marketing for entrepreneurial ventures. This course provides a roadmap for you to employ the tools and techniques of entrepreneurial marketing to create a sustainable competitive advantage.

Introduction to Politics

This course exposes you to the nature and main forms of Caribbean political institutions and government, as well as the region’s significant culture manifestations. This course does not assume prior knowledge of core concepts. It introduces you to the major methods, approaches and issues of political science, helping to give you grounding in the conceptual and practical fundamentals of the discipline. It provides a comprehensive overview of the following areas of study: the nature of politics and its phenomena; the major processes and arrangements which shape political behaviour; involvement and perspectives; the challenges posed to and adaptations made by existing political systems; and, through a comparative approach with the Caribbean, the organisation of political systems in other countries and an evaluation of how well their structures and processes work.

College Algebra

This course will expose you to principles of algebra for the college level. You will gain an understanding of numerical and algebraic relationships and be able to formulate problems into mathematical terms, select, apply and communicate appropriate techniques of solution and interpret the solutions in terms of the problem.

Legal Concepts for Commerce

The course will examine key legal concepts and elements that govern business structures, business transactions and interactions between persons, companies or a combination of both.

Introduction to Literature

This will introduce you to the traditional genre classifications of literature - prose, poetry, and drama - because these categories provide a convenient and logical structure for an introductory study of literature. Additionally, the course seeks to emphasise the universality and diversity of imaginative literature as an expression of ideas and emotions, readings, culture, ideas and even language itself through works from various cultures and from differing segments of society, as well as from a variety of time periods.

Business Communication

This course works in conjunction with Academic Writing and Public Speaking to provide you with an understanding of the role of the professional as a communicator in the business environment. It introduces you to common forms of professional writing and speaking in specific business situations focusing on how to sell your ideas to audiences, readers and listeners.


This course is designed to ensure that you are aware of the relationship between ethical conduct and business practice and that you know the ethical theories, standards and practices as they relate to the general conduct of business and their interaction with employees, customers and the public at large.

Cost Accounting

This course is intended to expose you to current cost accounting theories and practice, so that you are able to use accounting data in planning and controlling business activities. These concepts are necessary for improving your analytical and critical thinking skills in reporting cost information. The intention is to develop students who are ready and capable to occupy accounting positions in the business world.

Project Management

This course is intended to ensure that you learn the different project management techniques and are able to apply them appropriately as the situation demands in order to meet the objectives, budgetary targets and specifications of the business organisation.

Introduction to Business & Economic Statistics

This course provides an introduction of basic concepts and principles of statistics and the application of these principles in a variety of business settings to assist managers in decision making and problem solving.


This course introduces you to the fundamental principles of entrepreneurship. It examines the factors that lead towards entrepreneurial success, and the skills and behaviours necessary to be a successful entrepreneur. It is designed to explain what entrepreneurship is or is not, its relevance to sustainability in modern societies and its contribution to the success of existing firms, in relation to achieving the bottom-line. The course will cover the theory and practice relating to starting and managing a new business, the development of an effective new venture business plan, and the types of financing available to entrepreneurs. Additionally, the course is structured to increase your knowledge of strategy development, entrepreneurial financing and risk assessment. With this preparation, you will be in a better position to achieve success at entrepreneurial ventures.

Organisational Theory & Behaviour

This introductory course exposes you to the basic theories that attempt to explain how people behave in organisations and the structure and culture of business organisations.

Search Marketing: SEO

This course will enable you to build an organic search marketing strategy that brings the right kind of visitors to your website. You will learn how to boost online conversions, stand out in today’s fiercely competitive online marketplace, and ensure the best possible return on investment (ROI).

Search Marketing: PPC

This course begins with the fundamentals of paid search and demonstrates how to implement and manage paid search campaigns using Google Ads. It explains the key concepts underpinning bid auctions, how to manage paid advertising budgets and how to optimise paid search campaigns. It also covers conversion tracking and how to measure and report on the performance of paid search campaigns using Google Analytics and Google Search Console.

Introduction to Advertising

Provides an understanding of the role and function of advertising in a business organisation. Topics covered include: advertising in business and society; ethical and regulatory aspects of advertising; analysis of the advertising environment; and placing the advertising message.

Market Research

Equips you with the tools and techniques needed to conduct effective market research. Specifically, you learn skills in problem definition, developing questionnaires, collecting, collating, analysing and interpreting data, and writing the final report.

Consumer Behaviour

This course introduces you to the dynamics of consumer buying behaviour and the consumer market. It shows how the buyer characteristics are affected by socio-cultural, personal, and psychological factors, and how these factors influence customers buying decisions.

Marketing Management

Deals with how companies design strategies to deal with the dynamics of their marketing environment in order to meet competition and ensure long-term survival and growth. Topics covered include marketing tools, how to analyse marketing opportunities, marketing mix and managing the distribution channel.

Brand & Product Management

This course builds on content learnt in principles of marketing and will serve to develop your understanding of the importance of brand equity. You will also learn: the theories and models of branding; how to exploit the many opportunities open to marketers to leverage brand equity; and how to measure and manage brand equity.

Social Media Marketing 1

This course introduces the key social media platforms for digital marketing and demonstrates how to set up a social media experience for a business. It explains the techniques and best practices for growing and engaging a social media audience and demonstrates how to create effective paid advertising campaigns on the key social platforms. It also covers how to extract and report on data from the platforms’ native analytics tools to derive deeper audience and campaign insights.

Strategic Management

This introduces you to the importance of strategic management for effective and successful leadership. The course will demonstrate the range of analysis required for strategy formulation, show how to align company strategy with both industry and competitive conditions, and how to implement a winning strategy.

Public Relations

Examines the principles and practices of public relations in business, government, non-profit organisations and society. Specific topics include legal and ethical considerations, and planning and implementing a PR programme.

Sales Management

With the emerging nature of global and fiercely competitive markets, the onus is on the sales team within most business organisations to provide the vital edge. The course introduces you to key theoretical frameworks for a sound foundation in the “science of selling” and allows for enough opportunity to experience practical application of theories in a controlled setting through case studies.

Destination & Attractions Marketing

This course examines the variables involved in the marketing of tourism destinations, resorts, products and services. Special emphasis is placed on understanding the marketing mix, developing marketing strategies and reviewing marketing in the Caribbean region.

Strategic Marketing

Provides a general understanding of strategic marketing principles. More specifically the course covers strategic planning, strategic analysis and formulation of strategies, and strategy implementation and control.

Integrated Marketing Communications

Covers integrated marketing communications and their strategic coordination for maximum impact on several constituents, as well as the models and media employed in the process. It also explores the need for companies to market their products with creative, informative, and interesting messages in light of the increasing difficulty of getting and holding the consumers’ attention.

International Marketing

Provides an appreciation of the dynamics and the challenges of the global marketplace, and an understanding of the need for companies to develop a systematic approach to international marketing decisions in order to deal with potential risks and to capitalise on opportunities. Topics covered include international environment, marketing strategies in an international environment, and management of the process.

Retail Management

Presents concepts and strategies in retail management. Topics covered include strategic retail management, analysis of the retail environment, appraisal of retailing resources, market selection and retail mix management.

Introduction to Research

This course exposes you to the traditions of research, the concepts of quantitative and qualitative research, the designing of a research question and or the hypothesis, and the main aspects of conducting research.

Applied Research

This course exposes you to the traditions of conducting research and producing a product. This is strongly student-centred and independent-study-based. You will develop and refine a proposal and conduct the research. This is a coached cognitive apprenticeship approach to learning from an expert.

Career opportunities

Marketing is a challenging and rewarding field to work in, and businesses of all sizes need adaptable professionals to cope with the ever-changing advances in modern technology.

Digital Marketer

SEO Manager

Communications Manager

Market Research Analyst

Entry requirements

Secondary (High) School diploma, GED, or Certificate of Equivalency / Proficiency or Passes in 5 GCE O Level / CSEC passes at A, B or C / I,II or III (including Mathematics and English) or International Baccalaureate (IB) or equivalent (subject to UCC Global’s approval)

Students who have successfully completed undergraduate program credits may be eligible to transfer up to 60 of those credits to the UCC Global program. Final determination on the eligibility of the transfer of credits will be made once your application and transcript(s) are received, reviewed, and approved by UCC Global.

English language requirements

The language of instruction at UCC Global is English. Applicants whose most recent education was not in English will be required to demonstrate English language proficiency, through the completion of an approved English testing regime such as the Test of English as a Foreign Language (TOEFL). Both TOEFL paper-based (PBT) and TOEFL Internet-based (IBT) will be accepted.


You have the option to either pay for your degree in full at the start, or pay per module.
Students based in Jamaica and the wider Caribbean will be eligible for scholarships.


Total cost: $2,240 USD
per year

Cost per module: $280 USD