MBA MARKETING

This course explores various theories and practice for organising, managing, and leading within the workspace and the implications for both organisational efficiency and effectiveness. Critical emphasis is placed on facilitating positive relational dynamics, and there is a focus on the individual as an effective member of a team or an organisation. An understanding of an individual’s work motivation and workplace interactions in the context of the contemporary social environment will advance personal and organisational productivity, achievement and general progress. The course content will be treated in three main sections: core behavioural and relational concepts; leadership and managerial processes and systems; and a review of the principle of the learning organisation.

This course is designed to develop core information systems (IS) management skills and competencies. Contemporary IS innovation is enabling entrepreneurs and intrapreneurial managers and firms to create new business process models, and disrupt business models and entire industries, and develop opportunities for wealth creation as a result. Managers need critical competencies in IS knowledge, strategy and planning, problem-solving and decision-making abilities, and communication to effectively compete. This course facilitates improved decision making for people in functional disciplines, operational managers, and executives to maximise value from IS investments. Emphasis will be placed on internet technologies and their impact on global and local commerce and business.

Mastery of statistical and problem-solving tools and techniques are essential for the contemporary manager and leader, and the ability to manipulate data and to produce information is becoming increasingly important. On this module, you will get an insight into the application of operations research and management science, and will gain applied knowledge on problem solving and data management tools and techniques such as: root cause analysis, Pareto analysis; fish-bone diagrams; game theory; network applications; forecasting; and histograms. Upon successful completion of this course, you will be able to explain the advantages of quantitative techniques for effective managerial decision making and recommend and apply appropriate quantitative tools for specific organisational challenges.

This course is intended to enhance your understanding of fundamental economic principles to guide managerial decision making. Critical issues such as supply, demand, markets, pricing practices and strategy in contestable markets are discussed, and the impact of the macro-environment on the profitability and success of an organisation is explored. Emphasis is placed on the idea that business success is enhanced by an appreciation of the global business economic environment, including business cycles, socio-economic trends, and industry-specific characteristics. This course consists of micro- and macro-economic analyses of consumers, firms, markets, business cycles, and policy formation from a managerial perspective. It examines the attributes and behaviour of key units comprising the economy - consumers, markets, individual firms, and industries – as well as the nature, role, and the varied impact of policy making and application on the macro-economy.

There are many aspects to HRM, including: determining the number of persons required to undertake the approved functions; identifying the skill sets required; attracting the right candidates for each position; creating the optimum environment to retain and develop employees; and providing a framework to stimulate high productivity for organisational profit and growth. This course examines the human resource landscape within Jamaican organisations, enabling you to apply the principles of people development and management to these situations thereby designing and proposing systems and strategies that will result in a workforce of high performers with high morale and motivation to support organisational goal achievement. This course will cover most of the critical areas of managing human resources through case studies, role play, lectures, group discussions, project assignments and evaluations.

This course seeks to prepare you for senior management positions in business by exposing you to advanced topics in financial accounting. This course will focus on key issues that face managers in accounting environments, providing you with the skills needed to deal with theoretical and practical accounting issues that present themselves in business. Topics are integrated in such a way as to provide you with a broad overview of factors which impact accounting in organisations. The major focus is on accounting in corporations especially consolidation and taxation, but coverage also includes accounting for a sole trader business, accounting for partnerships and measuring business performance through financial analysis.

For many organisations in contemporary business environments, effective marketing strategies are a critical determinant for success. As such, this course is designed to provide marketing practitioners, business managers and decision makers with the understanding of various strategic marketing techniques for business success. This is an advanced marketing course which utilises an analytical approach and appropriate case studies to solve marketing problems at the executive marketing and managerial level. It examines the principles supporting effective and efficient marketing strategies to promote sustainable growth for modern organisations. Emphasis is placed on the development and application of strategic marketing management theory and practices to achieve competitive advantage and substantive growth.

This course recognises that business is conducted by economic organisations in a highly competitive market environment. The purpose of this course is to communicate theoretical and practical insights and developments in the fields of business ethics and sustainable business. It is a practical course on the principles, practices, and ethical concerns and challenges that organisations face in their daily operations. The course covers the theoretical basis of business ethics, including: stakeholder-theory; theories of responsibility and normative ethical theory; and intercultural ethics.

This course presents a systematic overview of global and international business. There is an integrated progression of topics, which covers: understanding of what constitutes global business; the globalisation of markets and the internationalisation of the firm; the cultural environment of international business; political, legal, and economic systems, and government intervention; entering and operating in global markets; influences on international investment, finance and business; global strategy and marketing; and human resource management in the global firm.

This module covers strategy formulation, strategy implementation, and strategy evaluation and control. The framework is applicable to non-profit, private and government entities. In this course, you are expected to learn not only about the strategic management process but also about the various analytical frameworks and strategy formulation tools that can aid managers in strategic decision-making and in building and sustaining competitive advantage. Strategic management issues and concepts that are relevant to management in today’s global environment will be tackled, along with the management of ethical issues. You will apply and integrate your learning from this course through group discussions and reports, and each student will be required to submit and present. The learning methodologies to be used are aimed at developing your strategic thinking capability.

This module explores how the understanding and application of consumer behaviour is central to the planning, development, and implementation of marketing strategies. The module focuses on the strategic applications of understanding consumer behaviour within the context of the influences of the dynamic high-tech marketing environment, and the effects of relevant marketing strategies and tactics in a wide variety of marketing situations. The module is further centered around psychological factors and theories that explain consumer buying decisions and how these decisions impact the competitive marketing environment. There is also discussion on the increasing impact of the use and growing influence of new media in creating more effective targeting strategies. Relevant case studies are utilised to show you the real-life application of the concepts.

This course provides you with the tools and skills needed to take advantage of business opportunities and to cope with challenges, as the field of advertising and promotion continues to dramatically change. The course also places great emphasis on the urgency of shifting from the conventional methods of advertising to the more widely recognised approach of implementing an integrated marketing communications strategy. In addition to championing the importance of integrating all marketing communications, the course helps you to understand how communications are produced and transmitted. This further teaches you how to effectively communicate in the business world. Finally, you will be made aware of the importance of your role of transmitting responsible and credible information to your customers and the society in general.

This is an advanced marketing course organised around a strategic marketing framework. The course is designed such that both experienced and novice marketing managers may be better able to respond to the competitive environments in services marketing. The course also provides broad coverage of service marketing issues and application areas, with case studies featuring a wide array of industries and organisations, ranging in size from multinational giants to small entrepreneurial start-ups, and from nonprofit organisations to professional service firms.

This course takes a strategic approach to familiarising you with global marketing and the global business environment. The course considers recent geopolitical developments and technological changes affecting global marketing, and utilises real-world and current examples of the strategies that global companies have successfully executed in order to cope with the dynamics of the global marketing environment. Emphasis is placed on delivering the course using an analytical approach to identifying and understanding recent developments in the world economy and their implications for global marketing.