Product Design, Development and Marketing

Developed in collaboration with Atlassian, in this course you will select a business scenario in which to apply design approaches and Agile methodologies to effectively design and develop new products and optimize existing products. You’ll also learn how to design product launch strategies for both new and re-released products, as well as evaluate various continuous improvement methodologies to facilitate ongoing product improvement. To complete the course, you’ll produce a:

• product development plan (using Agile methodologies, and including articulated user stories and prototyping methods)
• product launch plan (communicating how its success will be measured using specific metrics, and intentions for product improvement)

You’ll learn how to…

1. Apply design approaches and Agile methodologies to the effective design and development of new products and optimization of existing products.
2. Design product launch strategies for both new and re-released products.
3. Evaluate various continuous improvement methodologies to facilitate ongoing product improvement.
4. Substantiate and give reasons for the answers, choices and approaches submitted.

And elevate your skills and career…

• Product management roles in the US increased by 32% between 2017–2019 (Lyer 2019), and global demand for this role in large companies is rising (Product school 2020).
• According to Glassdoors' report ‘25 Best jobs in the UK for 2020’, Product Manager (PM) was listed at number two.
• The mean salary for a PM in the US is three times that of other occupations (Product school 2021).